Clients rely on me to solve their unsolvable problems with insightful and creative designs
As the lead designer at a product design consultancy, clients look to me to solve the problems they have not been able to crack internally. Often times people struggle seeing past the existing, limiting the potential of new solutions. I design experiences based on behaviors and emotions, seeing beyond existing systems to shape capabilities to user needs. Through quick iteration and experimentation, I work with product teams to balance the goals and constraints to create a better future for users and businesses. These evolving practices have led to successful products, portfolio strategies, and amazing long-term client relationships.
AI/ML, HCAI, robotics, wearables, implants, IOT, product ecosystems, embedded devices, web apps, AR/VR, networking, and automotive / aerospace
AI Partnerships & emotional design
Companies come to UEGroup to solve a nebulous problem or lofty goal. Disney’s goal was to increase cast member satisfaction by using AI to help cast members have more positive guest interactions, ultimately improving their job satisfaction. We took the complexity of all the park and guest data and created simple context-aware visualizations and tools to predict problems and recommend solutions in a way that empowers cast members. We sprinkled in the magic of Disney by personifying interactions and injecting heartwarming moments to make everyday tasks special.
Cast member response to "How would this app impact your job?"
"Just being able to help me streamline recovery, since everything is presented to you. I want everyone to have a good, but short interaction with me, I want to get them back out to their business.
user Decision-making: a novel approach to AI & data visualizations
What do you do when adopting a new technology and there are no similar products on the market to use as a starting place? Many designers get lost in this challenge, but I think it's the most exciting work. I look at the way users approach a task, the way they behave, and how they make decisions to determine the best partnership for AI, using visualizations to provide the needed insight, context, and details for users to make decisions. This approach integrates technology into their thought process and working pattering, minimizing the change required to adopt new technology.
AI is not a new problem. I designed this in 2015 and have been working in the space ever since.
AI has immense power to assist surgeons, but it needs to go beyond automation to help them make decisions and execute their vision. We partnered with Stryker to build the experience around the advanced AI alpha angle detection algorithm to create a simple yet flexible design that improved surgical efficiency and accuracy of removing bone during hip surgery. This system has been FDA-approved and can be found in operating rooms today.
First of it's kind Intra-operative AI assistance, designed in 2017
Maintaining independence is critical to people aging with chronic conditions, but the logistical requirements and emotional tole can be too much for loved ones and caregivers. We helped HomeSight define the experience around their technology reimagining home care to empower patients and caregivers to live while managing their health.
We have made breakthrough products in almost every industry. Similar problems exist across industries. We unique visibility into these different contexts and overarching trends. Our approach consistently creates universal rules and structure optimized for usability, ensuring seamless scalability across roles, devices, and features over time. in this example we were able to deliver an intuitive experience enabling system flexibility within strict protocols, striking a balance between system requirements, user needs, and business goals.
I specialize in complex industries where performance is critical. In these settings, technology is at the forefront, and users are pushed to adapt. I love finding ways to flip the formula. I go beyond usability, enhancing the way users naturally approach tasks with enabling technologies. This human-first approach has been a key to our success at Lockheed Martin in reimagining their aircraft maintenance system and creating a platform to optimize F-35 sensor programming. This work is highly protected, so samples can not be shown.
My Philosophy
There is no one right solution. Design is a series of tradeoffs and experiments. The best way to take risks is to try and adapt as you learn.
Creating meaningful products is incredibly exciting & rewarding. I want empower more roles to have a voice in the process and feel ownership of the outcome.
Watch the productized podcast to hear my story & design perspective
Why hire me?
Over the past 10+ years working at a design agency, I have seen product teams struggle when they rely on general best practices and iterative cycles to be successful in specialized industries and technologies. It takes insight into behaviors, creativity within constraints, and experimentation with tradeoffs to create something indispensable. I have a history of success simplifying complexity to create seamless physical and digital experiences in product ecosystems.
Strengths
Navigating Ambiguity
Usually untapped opportunities are hidden within ambiguity. I have led many projects to figure out the client’s product vision when they are overwhelmed by the unknown.
Simplifying complexityMy favorite part of product strategy is finding the logical thread that connects and organizes complex problems. I take a truly human-centered approach by observing user behaviors and understanding how they make decisions to define the vision and craft unique workflows, features, visualization.
working with Cross-Functional Teams
A massive part of design is mediating diverse perspectives. My tradeoffs approach to products gives everyone a seat at the table, so everyone is heard and considered as part of the process, unifying teams with a common mission.
Growth Mindset
I have grown very quickly in my career to the point that I have hit the ceiling in my company. I am looking for a new opportunity because I am not done growing.
Let’s talk!
I am currently working as the senior director of design at UEGroup, a product design and research consultancy. I have absolutely loved working at UEGroup, but I have hit the ceiling in my current role. I am looking for a new position on an in-house team where I can experience product design at a new scale and tackle new challenges.
